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On January 15, 2008, Sun Capital Securities Group, LLC commenced a tender offer to purchase all of the outstanding shares of Kellwood Company (NYSE: KWD) common stock for $21.00 per share in cash. The offer represents a 38% premium to Kellwood’s closing price on September 18, 2007, the last trading day before Sun Capital’s public disclosure of its acquisition proposal to Kellwood’s Board of Directors.

Kellwood’s continued unwillingness to enter into a constructive dialogue with us regarding our interest in acquiring control of Kellwood has left us no choice but to take our proposal directly to its shareholders. We firmly believe our cash tender offer, which is not contingent on financing or due diligence, presents Kellwood shareholders with a very attractive value proposition given the sizeable premium and the value certainty it provides. Taking into account the substantial value impairment suffered in recent years and the considerable risk associated with Kellwood’s ability to execute its latest strategic plan, we are confident that shareholders will recognize the compelling value of our offer.

We believe Kellwood’s stockholders should be allowed to have a say in how best to maximize value and choose for themselves between our offer, which delivers substantial, immediate and certain value, and Kellwood’s highly speculative five-year plan being pushed by management with a well-established track record of missing expectations.

This $21.00 offer assumes Kellwood terminates its $60 million tender offer for the 7.875% Senior Notes due in July 2009, announced on January 9, 2008. If Kellwood does not terminate this offer, Sun Capital intends to reduce its offer price to $19.50 per share to reflect the corresponding reduction in equity value that results from the tender offer.

We encourage you to read all of the materials on this website and continue to visit often as it will be updated frequently. We thank you for your support.

How to Tender Your Shares

Website Disclaimer

This website is provided for informational purposes only and it is neither an offer to purchase nor a solicitation of an offer to sell any securities of Kellwood Company (“Kellwood” or the “Company”). The offer to purchase or solicitation of offers to sell is being only made pursuant to the Tender Offer Statement on Schedule TO (including the Offer to Purchase, Letter of Transmittal and other related offer documents), as filed by Cardinal Integrated, LLC with the Securities and Exchange Commission. Kellwood stockholders are advised to read these documents, as they may be amended from time to time, and any other documents relating to the tender offer that are filed with the SEC carefully and in their entirety when they become available because they do and will contain important information.

Kellwood stockholders may obtain copies of these documents for free at the SEC’s website at www.sec.gov or by calling D.F. King & Co., Inc., the Information Agent for the tender offer, toll-free at 800-269-6247.

This website does not constitute a solicitation of a proxy for or with respect to any annual or special meeting of Kellwood’s stockholders. Any such solicitation will be made only pursuant to separate proxy solicitation materials complying with all applicable requirements of the Securities Exchange Act of 1934, as amended.

This website contains forward-looking statements. All statements contained in this website that are not clearly historical in nature or that necessarily depend on future events are forward-looking, and the words “anticipates,” “believes,” “expects,” “estimates,” “plans,” and similar expressions are generally intended to identify forward-looking statements. These statements are based on current expectations of Sun Capital Partners, Inc. and its affiliates and currently available information. They are not guarantees of future performance, involve certain risks and uncertainties that are difficult to predict and are based upon assumptions as to future events that may not prove to be accurate.

Sun Capital does not assume any obligation to update any forward-looking statements contained in this website.

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